The Gothenburg Opera is host to one of Europe’s best contemporary dance companies with an excellent international reputation. But locally the knowledge of “The Göteborg Ballet” is low and has often been mistaken for classical ballet. We decided to changed the name to ”GöteborgsOperans danskompani” and created a new graphic identity. This change together with a campaign celebrating the amazing dancers of the company increased the number of sold tickets by +65%.
Agency: F&B | Art Director: Maria Fridman | Copy: Björn Engström | Writer: Elisabeth Christensson | Designer: Hanna Westberg | Photographer: Marcus Palmqvist