The Gothenburg Opera House put up a wild and modern version of the classic musical Hair in the fall of 2016. The stage was filled with young talents, a witty dialogue and artistic graffiti. The campaign reflected the rebellian world were Claude, Sheila, Berger and the others live and act. The celebrated Swedish graffiti artist Gouge was engaged to paint and write on portraits of the leading characters. Some of the most famous song titels can be found among the tags for the ones who have a closer look.
The original art work was sold at an auction were all the raised money was donated by the Opera to organisations that work with integration of young people.
Won Gold in Svenska designpriset – The Swedish Design Price.
Agency: F&B | Designer: Christoffer Persson, Jerry Wass | Art Director: Maria Fridman | Copy: Elisabeth Christensson, Jonas Enghage | Graffiti Artist: Gouge