We created Heineken Style Nuggets, a pop-up diner working as a bar and clothing store where people could purchase meals combining beer with a premium designer item. Like beer and a Comme des Garçons wallet, beer and a Nixon watch, beer and Marc Jacobs shoes etc. This “Apparel Diner” toured five Finnish cities for a month, and was advertised in each city with SoMe activities, a pirate radio station, poster- and PR campaign.
Style Nuggets was visited by 17,000 people who consumed 20,000 bottles of Heineken. And the project caused a positive stir among Finland’s urban influencers.
Creative Director: Erkki Izarra | Art Director: Maria Fridman, Leo Karhunen | Copy: Valtteri Väkävä | Designer: Ville Kovanen, Iiris Ojanen | Photographer: Jason, Pasi Salminen, MCK with Love