So far the Volvo communication concept “Made by Sweden” has focused on nature romance and world-famous Swedes. In this next chapter of Made by Sweden, we wanted Volvo to celebrate the stars of tomorrow. Singers, artists, designers, dancers and entrepreneurs. People who challenge conventions and inspires the world. The song “Carry On” is a tribute to those who go their own way, and was composed for the campaign by one of Sweden’s biggest producers Kleerup and features Sabina Ddumba.
Sabina Ddumba, newcomer at P3 Gold Music Awards 2016.
Pontus Lidberg, international dancer and choreographer.
Saga Becker, the first trans actor to win a Guldbagge.
Patrik Guggenberger, Sweden’s next big fashion export.
Anna Glansén, a super entrepreneur who re-thinks food packaging.
Art Director: Maria Fridman / F&B
Copywriter: Pontus Caresten, Gustav Johansson / F&B
Designer: Magnus Almberg / F&B
Director: Niclas Larsson / New Land
Photo: Calle Stoltz / Mink Management