Deprecated: Creation of dynamic property wpdb::$categories is deprecated in /customers/9/1/0/mariafridman.com/httpd.www/wp-includes/wp-db.php on line 668 Deprecated: Creation of dynamic property wpdb::$post2cat is deprecated in /customers/9/1/0/mariafridman.com/httpd.www/wp-includes/wp-db.php on line 668 Deprecated: Creation of dynamic property wpdb::$link2cat is deprecated in /customers/9/1/0/mariafridman.com/httpd.www/wp-includes/wp-db.php on line 668 Deprecated: Return type of WP_Theme::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/9/1/0/mariafridman.com/httpd.www/wp-includes/class-wp-theme.php on line 554 Deprecated: Return type of WP_Theme::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the 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/customers/9/1/0/mariafridman.com/httpd.www/wp-content/plugins/updraftplus/class-updraftplus.php on line 3236 Deprecated: Creation of dynamic property Photography_Portfolio\Settings\General_Portfolio_Settings::$layout_registry is deprecated in /customers/9/1/0/mariafridman.com/httpd.www/wp-content/plugins/photography-portfolio/Photography_Portfolio/Settings/General_Portfolio_Settings.php on line 25 Deprecated: Creation of dynamic property WP_Block_Type::$skip_inner_blocks is deprecated in /customers/9/1/0/mariafridman.com/httpd.www/wp-includes/class-wp-block-type.php on line 347 Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /customers/9/1/0/mariafridman.com/httpd.www/wp-includes/class-wp.php on line 173 Deprecated: Creation of dynamic property Photography_Portfolio\Frontend\Layout\Single\Single_Portfolio_Gallery::$items is deprecated in 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Maria Fridman

The Inside is Hard To See

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Save the Children and Tim Bergling Foundation joined forces to reach young people suffering from mental health issues.

But even though mental illness is our one of our biggest public health problem, it’s still difficult to talk about. We decided to come to our audience in a safe environment where feelings are anything but taboo — Spotify. 

Up until now, Spotify canvases have been used to enhance album art work or show snippets of music videos. Today we claimed this space for something infinitely more important, and together with Sweden’s biggest artists like Tove Lo, Alesso, Miriam Bryant, Benjamin Ingrosso and Loreen, we managed to transform Spotify canvases into a new media channel.

In a synchronized effort, the Swedish pop elite changed canvases of their most emotional and relevant songs, to deliver an important message from Save The Children directly to those who need to hear it the most. 

The message and stories of mental illness spread across Spotify and social media – reaching millions of young listeners.