A research by Cancer Society of Finland showed that the world of teenage smoking is crueler than one could imagine. Stealing, blackmailing, bullying, black market, -rules and principles that are close to those of the mafia. So we made a mafia-style documentary to exposed the problems connected to teenage smoking. The film was a part of a teaching kit for schools in Finland, which we created in collaboration with teachers.
The project got a lot of attention and coverage all over the world. The page received 8.6 million visits and 3.6 million visitors during the fall of 2013.
Agency: 358 | Creative Director: Erkki Izarra | Art Director: Maria Fridman, Ville Kovanen | Copy: Valtteri Väkevä, Jonathan Mander, Anna Lundqvist | Designer: Pol Sosona, Mark Nurmi