A new graphic identity and tonality for the Swedish herring producer Abba. This raw fish is commonly considered a bit old fashioned and traditionally only eaten around public holidays like Easter and Midsummer. Why? People have sushi for lunch and dinner all the time. In these prints we jokingly compare herring to its hipper Japanese version.
Agency: F&B | Art Director: Maria Fridman | Copy: Jens Englund | Designer: Karin Nolmark