GoĢˆteborgsOperans danskompani

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The Gothenburg Opera is host to one of Europeā€™s best contemporary dance companies with an excellent international reputation. But locally the knowledge of ā€œThe Gƶteborg Balletā€ is low and has often been mistaken for classical ballet. We decided to changed the name to ā€GƶteborgsOperans danskompaniā€ and created a new graphic identity. This change together with a campaign celebrating the amazing dancers of the company increased the number of sold tickets by +65%.

Agency: F&B | Art Director: Maria Fridman | Copy: Bjƶrn Engstrƶm | Writer: Elisabeth Christensson | Designer: Hanna Westberg | Photograher: Marcus Palmqvist