Instant holiday

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We flew a family from the freezing Finnish winter to the hot beaches of Thailand with three-hours notice. Their adventure was turned into a minireality-show, which was screened on TV and online.

The family got interviewed by the daily tabloid Ilta-Sanomat and the sales for summer vacation packages increased by +88%.

Agency: 358 | Creative Director: Antero Jokinen | Art Director: Maria Fridman | Copy: Taro Korhonen | Director: Juho Konstig