It's Your Journey

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In the next chapter of Made by Sweden, Volvo celebrates the stars of tomorrow. They’re singers, artists, designers, dancers and entrepreneurs. What binds them together is the fact that they challenge conventions and inspire the world. "Carry On" was composed for the film by Kleerup feat. Sabina Ddumba, as a tribute to those who dare to go their own way.

TALENTS
Sabina Ddumba - A new music star, who won Best Newcomer at P3 Gold Awards 2016
Pontus Lidberg - Dancer and choreographer on the international dance scene
Saga Becker - Actor, and the first trans person to win a Guldbagge
Patrik Guggenberger - Predicted to become Sweden's next big fashion export
Anna Glansén – A super entrepreneur who re-thinks how we package our food

Agency: F&B | Art Director: Maria Fridman, Staffan Lamm | Copy: Pontus Caresten, Gustav Johansson | Designer: Magnus Almberg, Martin Joelsson | Director: Niclas Larsson (Newland) | Stills: Calle Stoltz (Mink mgmt) | Interview films by AKQA & Filmpoint