Tobacco Body is a digital tool for teachers to show students how tobacco changes our bodies. I got the idea after visiting the controversial exhibition Bodies in NYC, which made a big impression on me.
The project got a lot of attention and coverage all over the world. The page received 8.6 million visits and 3.6 million visitors¬†during the fall of 2013.
Agency: 358 | Creative Director: Erkki Izarra | Art Director: Maria Fridman, Ville Kovanen | Copy: Valtteri V√§kev√§, Jonathan Mander, Anna Lundqvist | Designer: Pol Sosona