Tobacco Mafia Documentary

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A research by Cancer Society of Finland showed that the world of teenage smoking is crueler than one could imagine. Stealing, blackmailing, bullying, black market, -rules and principles that are close to those of the mafia. So we made a mafia-style documentary to exposed the problems connected to teenage smoking. The film was a part of a teaching kit for schools in Finland, which we created in collaboration with teachers.

Agency: 358 | Creative Director: Erkki Izarra | Art Director: Maria Fridman | Copy: Valtteri Väkevä | Designer: Mark Nurmi